Avid has signed a strategic collaboration agreement with Amazon Web Services to deliver a cloud-based production framework.
Launching at NAB Show 2025 in Las Vegas, the new Avid on AWS production framework will give access to Avid’s post-production solutions – including Avid Media Composer and Avid NEXIS storage on AWS.
The framework “empowers TV and film production companies and post-production facilities to reduce infrastructure complexity, cut operational costs by as much as 40%, and shrink deployment time by roughly 60% through automated workflows. The framework also addresses the skills shortages many production teams face by providing remote access to global talent.”
The new Avid on AWS production framework will allow deployment of production environments in hours by using templates for specific project needs.
“Moving post-production to the cloud means we give creative teams faster, more efficient workflows and real-time collaboration, making it easier than ever for them to view and access media, and eliminate wait times that interrupt the creative process and flow,” Wellford Dillard, CEO at Avid, said. “At Avid, we know that every timeline tells a story, and we are committed to powering creators to craft and tell their stories, and capture inspiration anytime, anywhere.”
The Avid on AWS production framework will be available in AWS Marketplace. Expanded offerings for film, TV, and enterprise production companies, including advanced training programmess, will roll out throughout 2025.
“The collaboration between Avid and AWS helps set a new standard for efficient, global content production,” said Chris Blandy, Global Leader, Strategy and Business Development for Media & Entertainment at AWS. “Together, we are empowering the media and entertainment industry to accelerate the pace of implementation and content delivery. The Avid on AWS production framework will eliminate costly operational burdens and help maintain professional management standards for post-production.”
Also built on AWS and showcased at NAB Show 2025 is Wolftech News. Wolftech is an Avid company that enables newsroom teams to easily manage story-centric workflows. Wolftech News will be presented at the AWS Theater, Stand W1343 on Sunday, April 6 at 12:45 – 1:15 pm.
Staff Reporter
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