Channel 4 has unveiled a network rebrand including a refresh of its digital channels and a new look for E4.
The network rebrand is aimed a unifying the digital channel portfolio consisting of More4, Film4, 4Music, 4Seven and E4 whilst maintaining their individual brand personalities. The Channel 4 corporate logo will also evolve from the multi-coloured 3D design to the 2D Lambie-Nairn design. The new logos will all incorporate the iconic 4 more prominently, emphasising they are all part of the Channel 4 family.
The new E4 logo, which was last refreshed in 2013, will keep its purple colour and will have eight new opticals. There will also be 19 new on-air idents produced by a diverse mix of talented creatives from across the UK.
The work has been led by Channel 4’s in-house creative agency, 4Creative, in collaboration with selected creative partners, including ManvsMachine.
The new logos will be visible on-screen from today.
Dan Brooke, Chief Marketing & Communications Officer at Channel 4, said: “Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio. The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”
Alice Tonge, Head of 4Creative, said: “Our channel brands have strong visual identities of their own, but now, with so many channels and so much noise, we need more than just the number 4 to unite our brand family. With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK. The eclectic mix, which all reveal the new E4 logo in different ways, are a chance to not only showcase the new identity but to remind people why they are watching E4 by entertaining them.”
Credits
4creative
ECD: Alice Tonge
Creative Directors: Dan Chase (More4 and Film4), Will Clark (E4)
Design Director: Tim Fellowes
Designers: Dan Bown, Patrick Carroll, Tim Fellowes, Brendon O’Dwyer, Kevin Price, Ben Smith
Head of Production: Clare Brown
Executive Producer (Development Phase): Shananne Lane
Executive Channel Producer: Jason Delahunty
Senior Producer, Project Lead: Louise Oliver
Producers: Selena Cunningham, Shizuka Hata
Senior Digital Producer: Christos Savvides
Digital Production Assistant: Kelly Lacroix
Corporate Rebrand Project Manager: Helen Prangnell
Group Business Director: Matt Berry
Channel 4 Marketing
Head of Marketing: James Walker
Deputy Head of Marketing: Laura Ward
Group Marketing Managers: Grace Ayres, Harry Dromey
Strategy: James Hamilton
ManvsMachine
Design Agency: ManvsMachine
4Music / The Box Plus Network
Designers: Daniel Wood, Francois Cassin, Kat Tarsouli
Marketing Director: Melissa Fretwell
Managing Director: Matt Rennie
E4 Idents
Chippy
Production: Studio AKA
Dir: Kristian Andrews
Sound Design: Dave Pape
New Breed
Production: Studio AKA
Dir: Marcus Armitage
Music & Sound Design: Dave Pape
Space Station
Production Company: Blinkink
Director: Elliot Dear
Exec Producer: Bart Yates
Producer: Hugo Donkin
Lead Model Maker: Emma Rose Dade
Model Maker: Elliot Dear
Laser Cutting: Lasermake
Production Coordinator: Maria Kolandawel
DoP & Motion Control: Max Halstead
Lighting Assistant: Will Kay
Grade, Compositing & Sound:Elliot Dear
E4igy
Production company: Blinkink
Directors: Parabella
Exec Producer: Bart Yates
Producer: Hugo Donkin
Model Maker: Michael Please
Model Maker: Daniel Ojari
Model Maker: Catherine Prowse
Model Maker: Rebecca Sloan
DoP: Hugo Donkin
Construction: David O’Neill
Compositors: Daniel Ojari & Michael Please
Music & Sound: Ben Please & Beth Porter
Porkanism
Production company: Time Based Arts
Directors / Lead CGI – H Block
Nuke – Matt Shires
Animation – Nick Smalley
Houdini – Mike Battcock
Grade – Simone Grattarola
VFX Producer – Chris Aliano
Music & Sound Design: Dave Pape
Jon Creamer
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