Dimension Studio has developed a new end-to-end AI content production pipeline and has produced an animated short titled Mara & Milo: Magic & Mayhem as a proof of concept.
Designed by its Dimension Futures team, the pipeline will be made available across the business to deliver “amazing creative results for clients.”
In Mara & Milo: Magic & Mayhem, everything from initial ideation, storyboarding, character and environment design, to virtual camera control, shot composition and voiceover has been done by a team of two artists whose creative work was supported by the AI pipeline.
The pipeline allowed the artists to accelerate creative and look development and to deliver the finished production “in a matter of weeks rather than months.” The pipeline meant they could quickly iterate on different ideas across character, costume, environment, lighting, animation, camera moves, and shot creation and selection.
Dimension’s team estimates that, overall, it helped to reduce the production time on Mara & Milo to just one third of what it would have been using traditional processes.
“When using AI tools for content generation, the control and consistency from shot-to-shot has been one of the biggest challenges,” commented Junaid Baig, Chief Innovation Officer at Dimension Studio. “What our team has been able to do is to systematise how tools are used to enable consistent results for characters and environment, and to maintain control of assets between shots for things like camera movement or animating multiple characters at once.”
Dimension chose a cute children’s animation as the style for the first proof of concept and pipeline demonstration but the pipeline also supports the creation of any style of content through to photorealistic, accommodating different genre requirements.
“AI is a revolutionary technology that’s transforming filmmaking and storytelling at unprecedented speed and scale. Exciting new production approaches are evolving very quickly with the opportunity to empower creatives and artists like never before,” said Simon Windsor, Co-CEO at Dimension Studio. “Our Futures team is focused on advancing the next generation of content creation and we’re looking forward to putting our AI pipeline into the hands of our artists and clients to support their creative vision.”
When using any AI workflows, both in pipeline development or in its business operations, Dimension is strongly committed to ensuring creative roles remain the most important aspect of any post-production or animation operation. With that in mind, the studio has produced its own policy which the whole business is adhering to. Ethical & Responsible AI outlines how and when Dimension aims to use AI, when it won’t be using AI, and how it will uphold its human-first approach to the technology. Details of our approach to AI and the policy is available to read here on the Dimension website.
Jon Creamer
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