Data and operations solutions specialist Fabric has acquired data science and market research outfit BB Media.
The move “marks a significant milestone in Fabric’s mission to provide the most complete, connected, and actionable data ecosystem for the media and entertainment industry.”
The acquisition will see Fabric integrating BB Media’s expertise in audience analytics and market intelligence.
Fabric product, Fabric Origin, with the addition of BB’s data, will be able to combine customer libraries with measurement data to find opportunities and make better distribution decisions. BB Media’s tracking of streaming platforms, pricing models, and catalogue metadata across 200+ countries “will provide a truly global perspective, offering deeper insights into market trends and content availability worldwide.”
Fabric Studio centralises metadata management, and with the integration of BB Media’s insights, “discoverability, automation, and data accuracy will be significantly enhanced.”
Fabric’s AI-powered tools with the addition of BB Media’s data, “will provide even more relevant, real-time insights to drive business growth.”
“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs,” said Rob Delf, CEO of Fabric. “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”
Tom Gennari, CEO of BB Media, added: “For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights. In Fabric, we have found the perfect partner that embodies the partnership values our customers have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry.”
“BB Media’s extensive global research and data analysis will continue under Fabric‘s leadership, ensuring customers maintain the same level of detail and reliability they have trusted for years. Together, Fabric and BB Media are building the most powerful media intelligence and content data ecosystem available.”
Jon Creamer
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