Harbor Picture Company has appointed leadership of its London Advertising VFX division, with Creative Director, 2D, Fergal Hendrick and VFX Supervisor, 3D, Sid Harrington-Odedra at the helm.
The hires were announced by EVP, Head of Post Production Massimo D’Avolio today.
Together, Hendrick and Harrington-Odedra lead a growing team of artists and producers including Head of Production Kirsty Murray, and Senior Producers Abi Klimaszewskaand Hannah Jarrold.
Hendrick brings two decades of experience from post-production houses such as The Mill and No.8. He has spearheaded high-profile campaigns for Samsung, Amazon Prime, and Playstation.
With 20 years of experience – 15 of those at The Mill – Harrington-Odedra has worked alongside directors including Taika Waititi, Tom Hooper, and Ian Pons Jewell, contributing to visually ambitious projects for The Chemical Brothers, Sky, and the BBC.
Supporting the creative leads is Head of Production Kirsty Murray, who brings 16 years of experience at some of the industry’s top VFX studios, including Absolute and Glassworks. Murray has overseen major campaigns for brands including Apple, M&S, and Lexus. A
The team has already delivered high-profile projects such as The Next Big Thing Is You for Samsung, The Next Game Is Served for Just Eat, Netflix’s Squid Game Season 2, and Waitrose’s 2025 Holiday campaign, Sweet Suspicion.
On his appointment, Hendrick commented: “Harbor is a vibrant and highly collaborative space where we partner closely with directors and creatives to transform their visions into reality. Every project is an opportunity to push the boundaries of storytelling while refining our craft. With the talent we’ve assembled and the technology we’ve invested in, we’re building something truly special for brands and filmmakers alike.”
Harbor UK Advertising Managing Director Dan Bennett adds: “Harbor’s commitment to advancing craft and technology innovation is at the core of everything we do. This team’s passion for storytelling through VFX, their proven ability to build strong client relationships, and their dedication to delivering high-impact work align perfectly with our mission. We’re confident this expanded department will set a new industry benchmark for excellence.”
Jon Creamer
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