Podcasting outfit Platform Media has merged with Listen Entertainment and Goldhawk Productions.
The deal brings together specialists in video podcasting, immersive audio storytelling, branded entertainment and social amplification to “offer a one-stop shop of best-in-class production, media, marketing and monetisation, all under one roof.”
Having worked together under parent company PodX for nine months, Josh Adley, Managing Director of Listen, and Matthew Sherry, CEO of Platform Media, will step in as co-CEOs.
Recent hit launches from the group of companies include Olivia Attwood’s So Wrong It’s Right, BBC’s The Traitors: Uncloaked, The Good, The Bad, and The Rugby with Mike Tindall, James Haskell and Alex Payne, Central Intelligence with Kim Cattrall and Ed Harris, Child with India Rakusen, and Making A Scene with David Walliams and Matt Lucas.
“There are seismic shifts happening in the podcast industry right now,” said Matthew Sherry. “We’ve pioneered a unique monetisation model that is leading the industry forward. This merger is the natural next step, and we’re ready to make a lasting impact.”
Josh Adley added: “Matthew and I have been trying to find ways to work more closely for years, underpinned by independently having the same vision for the future of the podcast industry.”
While Platform Media will act as the central hub for branded entertainment, marketing, and monetisation, its three content labels will focus on original content creation. Listen will continue to lead in entertainment, pioneering visualised podcasts that bridge TV, SVOD, and audio, with major successes such as The Traitors: Uncloaked and Disney’s Rivals: The Official Podcast.
Folding Pocket is “setting the agenda” in sports content, producing The Good, The Bad & The Rugby and the new football-meets-food series Scran Away in partnership with Only Scrans. Goldhawk, a multi-award-winning leader in fiction and factual audio storytelling, continues to work with major A-list talent and inspire TV adaptations.
The 80-strong team will be based in new offices in Farringdon
Jon Creamer
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