Post and vfx house UNIT has launched a new Virtual Production department in partnership with VP Director Nick Jones and VP Producer Phil Tidy.

UNIT’s newly launched VP department will “significantly expand its current offering and provide clients with an exciting new production option that also contributes to a more sustainable future.”

UNIT Executive Producer Phil McCluney said, “One of the key selling points for clients of Virtual Production is the environmental factor. Drawing upon the resources of organisations such as Green The Bid and AdGreen, UNIT can measure and collate data that will give clients important information on the amount of carbon emissions their project produces. We are committed to being leaders in this area by making our productions as low carbon as possible and promoting environmentally conscious filmmaking practices.”

Composed of a team of Virtual Production experts and studio partners, UNIT’s Virtual Production team is being led by VP Director Nick Jones and VP Producer Phil Tidy. Nick Jones has been shooting VP since 2020 and is also one of the most experienced VP directors currently in Europe, the Middle East and Africa, having shot over 57 days of VP on various stages.

Earlier this year, Nick Jones wrapped a 21-day VP shoot for Qiddiya, a planned entertainment and tourism megaproject in Riyadh, Saudi Arabia. He just wrapped a Jo Malone television commercial and social media campaign in VP and is currently working on a COP16 film in VP for the United Nations.

UNIT VP Producer Phil Tidy has created TV programming, commercials, music videos and more with the largest production companies in London for brands and bands from Adidas to Oasis, Range Rover to Kylie, Hermes to Coldplay, in between producing Cannes Lions winning campaigns and short films. He has recently been working with the most current technologies in Virtual/XR Production. UNIT Virtual Production Producer Phil Tidy, said: “Both Nick and myself are super excited and jumped at the chance to work with Adam, Amanda and team UNIT, on a mission to bring quality VP to their roster of brilliant clients. Huzzah!”

UNIT Co-Founder and Owner Adam Luckwell said: “UNIT is thrilled to have VP Director Nick Jones and VP Producer Phil Tidy leading our new Virtual Production department. They are super creatives dedicated to their craft and committed to utilising the unlimited creative potential that VP can bring to our client projects.”

UNIT Virtual Production Director Nick Jones, said: “I’m thrilled and honoured to be part of the team, bringing my VP experience to launch UNIT’s VP Dept. With UNIT’s extensive and award-winning VFX and post work, their attention to craft and detail, they’re the perfect home for fantastic work in VP.”